The approach to realizing the vision of an organic, modern brand involved heavy color editing and distressing with subtle inclusions of sleek accents.

Empact Engineering is a start-up company that brings fresh thinking to a good ol' boy network. It took a delicate touch to represent the companies corporate edge without coming off as too slick for the people it wanted to attract.

As an exercise in branding consumer home products, Qualia Fab Co. was created using an eclectic mix of desert inspired photography, and modern design aesthetics. The result is a brand that has an undeniable voice and a whole lotta mood.