The approach to realizing the vision of an organic, modern brand involved heavy color editing and distressing with subtle inclusions of sleek accents.

Aerify AC is an extremely young company, but they knew exactly what they wanted. The brand needed to be as clean and minimal as possible. No frills and no fluff. It's all intended to scream easy, easy, easy.

As an exercise in branding consumer home products, Qualia Fab Co. was created using an eclectic mix of desert inspired photography, and modern design aesthetics. The result is a brand that has an undeniable voice and a whole lotta mood.